52 Topics For An Interior Design Blog
Are you thinking of starting an interior design blog?
Whether you just starting out or an established designer seeking greater exposure there is no better way to promote yourself online then blogging about your passion.
Anyone can start a blog. All you need is the Internet and a desire to write. That sounds simplistic but it’s true: you don’t need to code, you don’t need great English, you don’t even need to spell check your posts as you can edit them later.
Yet so many who want to write struggle for inspiration. We stare at a blank page agonising over writing style or title topics trying to find the perfect words and never writing any. In short: we let perfection get in the way of done.
I’m going to show you a simple 3-step process that will not only help you to get your ideas flowing, but also provide 52 unique topics for an interior design blog – that’s one blog post idea per week for a full year.
Step One: Idea Generation
Before you even touch your computer. You need to sit down with a pen and paper and brainstorm. Don’t write anything, don’t do any research: just sit down with a pen and paper and simply start brainstorming.
Ideas can come from anywhere, but here are some questions to ask which can help you get started.
Q: Why are you passionate about interior design?
Q: Who do you admire in the industry?
Q: What do customers/friends/suppliers frequently ask you?
Q: How did you learn what you know now?
It should be easy to come up with 10-15 more questions just like this. Simply focus on the What, Why, Where, When and How and you’ll be creating plenty of possible blog topics for future blog posts.
Step Two: List & Multiply
This is a tried and trusted technique from journalist textbook. You take an idea or a question and multiple it many times over with a list of variations. For example, you could decide to list out the interior design styles that you admire:
> Art Deco
> Country House
By now you should have a collection of 5-10 questions from Step One and 10-15 interior design styles from Step Two. The next step is simply to put the two together in order to multiply your potential blog topics like so:
10 Reasons To Love Contemporary Interior Design. Who To Follow In The Contemporary Design Space. 23 Ways To Learn About Contemporary Interiors. 7 Things Customers Need To Know About Contemporary Design.
You can repeat the same process with variables like budgets, rooms, product categories or industry sectors to further enrich and enlarge your list of blog topics to well over 200 possible blog titles.
Step Three: Refine For Your Audience
You now have a huge selection of blog titles to choose from, but how many of them will really appeal to your audience? This is the time to refine and downsize your suggestions from a list of hundreds to select only the best.
There are many ways to do this: ask friends or colleagues or search your blog post titles online to see what is already out there. Tools like Google Keyword Tool will tell you how many search for those topics each month. If in doubt, just go with your gut instinct.
However you choose to refine your list, it’s far easier to go through a process of removal than try to write 52 fresh blog post ideas from scratch. So follow these steps and you should be well on your way to writing that weekly blog post.
If you enjoyed this post, take a look at our 26 ways to promote your interior design business online.